1. What exactly does &listen do?
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Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
Frequently Asked Questions
Listening deeper into what makes your brand — and your workplace — truly audible.
1. What exactly does &listen do?
We are a boutique workplace consultancy and AI agency specializing in fine-tuning human + digital atmospheres. We help you build an inclusive, healthy workplace culture and ensure your organization's voice is accurately represented and audible across AI systems like ChatGPT and Google AI Overviews. We listen to what others overlook.
2. What is Generative Engine Listening™ (GEL™), and why do I need it?
GEL™ is our proprietary framework that goes beyond standard Generative Engine Optimization (GEO). GEO tries to make you visible to AI. We make you audible. We analyze the invisible digital infrastructure—the open knowledge systems (like Wikipedia and Wikidata) that feed AI—to detect noise, bias, and silence. We ensure that when AI talks about your brand, it tells the most accurate, trusted, and resonant version of your story.
3. How is your approach to digital transformation and culture change different?
Our approach is called Workplace Atmospherics. Unlike typical change management that focuses only on structures and processes, we use deep listening and ethnographic methods to understand the intangible climates that shape your organization—in the office, in the cloud, and between hybrid teams. We reveal the hidden dynamics and unheard questions that shape your organizational atmosphere.
4. What are your main services?
Generative Engine Listening™ (GEL™):
Making you an audible, resonant brand in generative AI systems.
Workplace Atmospherics + Digital Change:
Creating inclusive, adaptive, and progressive workplace cultures.
5. Who is the ideal client for &listen?
Our ideal clients are leaders and organizations of all sizes—from global tech startups to asset managers—who recognize that their internal culture and external AI reputation are intertwined. You’re ready for a forward-thinking, research-driven solution that aligns culture, ethics, and AI audibility.
6. We’re a successful, established company. What’s the main risk of not listening to AI?
The risk is an amplified misrepresentation. Generative AI doesn’t just surface your information; it repeats, amplifies, and sometimes distorts the signals it draws from open knowledge. If your data sources contain biases or silences, AI will build a narrative around them. We help you sustain a credible reputation in the emerging acoustics of AI search.
