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Notes from the atmosphere –
what we're learning about AI audibility, generative search, and the invisible structures that shape how organisations get heard

A dashboard displaying three circular gauges labeled LCP, INP, and CLS, showing numerical values of 2.2, 165, and 0.62.
By Willemien Froneman March 31, 2026
Do Core Web Vitals affect AI search results? We fixed a CLS of 0.8 before touching an SEO score of 85. Here's why, and a framework for GEO priorities
Head with glowing white circuit design, headphones on black background, to symbolize AI audibility
By Willemien Froneman November 27, 2025
AI search terms like AEO, GEO, and AIO are confusing. Learn why the field lacks a shared model and how AI Audibility™ provides clarity for generative search.
Patterned orange building grid representing interconnected workplaces and data networks
By Willemien Froneman October 31, 2025
AI systems are already evaluating your workplace culture. Learn how it affects your company’s digital authority.

We make the invisible audible.