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Notes from the atmosphere –
what we're learning about AI audibility, generative search, and the invisible structures that shape how organisations get heard

A dashboard displaying three circular gauges labeled LCP, INP, and CLS, showing numerical values of 2.2, 165, and 0.62.
By Willemien Froneman • March 31, 2026
Do Core Web Vitals affect AI search results? We fixed a CLS of 0.8 before touching an SEO score of 85. Here's why, and a framework for GEO priorities
Head with glowing white circuit design, headphones on black background, to symbolize AI audibility
By Willemien Froneman • November 27, 2025
AI search terms like AEO, GEO, and AIO are confusing. Learn why the field lacks a shared model and how AI Audibility™ provides clarity for generative search.
Patterned orange building grid representing interconnected workplaces and data networks
By Willemien Froneman • October 31, 2025
AI systems are already evaluating your workplace culture. Learn how it affects your company’s digital authority.

We make the invisible audible.